This is a great move from the Adsense team to put the +1 button on the display ads so readers and visitors of our blog can be able to recommend useful and helpful ads to other users. I was just thinking if we can't lose clicks on our Adsense display ads since people will only be clicking the +1 button instead of the ad itself. What do you think? Anyway, here's the official email from the Adsense team informing publishers about the new feature that they'll be adding on the display ads shown on our website or blog.
Hello,
In the next month, we'll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats -- image, animated gif, and Flash. +1s will be one additional signal to help determine an ad's relevance and we'll continue to show the ads that will generate the most revenue for you.
We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.
If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.
Sincerely,
The Google AdSense team
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